{"id":6184,"date":"2016-08-20T12:27:24","date_gmt":"2016-08-20T11:27:24","guid":{"rendered":"https:\/\/www.timbercompositedoors.com\/blog\/?p=6184"},"modified":"2021-07-08T10:38:03","modified_gmt":"2021-07-08T09:38:03","slug":"its-all-in-a-name-or-is-it","status":"publish","type":"post","link":"https:\/\/www.timbercompositedoors.com\/blog\/its-all-in-a-name-or-is-it\/","title":{"rendered":"It’s all in a name- Or is It?"},"content":{"rendered":"

It\u2019s all in the name – or is it?<\/p>\n

Which reminds me of a story from a trip to Romania when offered TFC rather than KFC \u2013 not Kentucky Fried but Tractor Flattened \u2013 tasted OK but KFC it was not.<\/p>\n

Branding of products is what makes them sell!<\/p>\n

Once you have an established name for your product the marketing becomes easier!<\/p>\n

Possibly the best example of a brand name being adopted into everyday language is \u201cHoover\u201d which to most of us would mean means Vacuum cleaner\u2013 strangely they now sell refrigerators \/ washing machines and all sorts of other electrical appliances.<\/p>\n

In more recent times \u201cNike\u201d have spent a fortune developing their \u201cJust do it \u201cslogan these are maybe two examples they did not have in mind when they spent a \u201cKings Ransom\u201d on branding their products \u2013<\/p>\n

Of course we the discerning public would not be caught out with fake products like these \u2013 would we \u2013 well apparently we would \u2013 if it exists and it\u2019s a brand we trust someone will copy it and attempt to sell us it as the original.<\/p>\n

Here is an older version that we particularly like \u2013 would you take your precious Ford car to this Garage<\/p>\n

First look it seems OK \u2013 take another look at the name Ford \u2013 ever seen it spelt like that before \u2013<\/p>\n

The point is if it effects there is a fake somewhere and we here at GFD HQ are not immune from the problem \u2013 we sell Composite doors through noted and trustworthy suppliers but that does not mean that there are not individuals out there in the big bad world who will tell you something different \u2013 take our Timber Composite Doors<\/a> site where we sell \u2013<\/p>\n

Doors \u2013 a bit like Nike \u2013 not the hardest logo in the world to fake.<\/p>\n

Under normal circumstances i.e. if you are buying from a reliable source and in the case of Solidor they publish the names of their approved stockists and installers so you know that anything purchased from the named companies will be a genuine Solider \u2013 Timber Composite Doors<\/a> are up there as a recommended installer<\/a> anyone else telling you that they are selling you are a Solidor probably is not <\/u><\/p>\n

Why is this such a problem \u2013 Solidor as with so many companies before them have spent a lot of money creating a brand and carrying out numerous tests to ensure that their door has all of the correct accreditations from the authorised testing agencies to prove that their door does everything that they say it does. There are a lot of copycat doors out there originating in the far east that when checked cannot support their false accreditations \u2013 which can actually make some of them dangerous.<\/p>\n

\"Solidor\"<\/p>\n

At Timber Composite Doors<\/a> we are about to make it that little bit easier for all of our customers to know that they have purchased the genuine article because we shall soon be marking all our doors with the following logo \u2013 which looks authentic because it is authentic \u2013 the product we say we sell is the product we actually sell.<\/p>\n

 <\/p>\n

\"Genuine-Solidor-Timber-Composite-Doors\"<\/p>\n

Will we actually be carrying out secondary re branding to prove our product?<\/p>\n

If the world was full of honest traders, there would be know need-<\/p>\n

Watch out for some more interesting fake products exposed by Timber Composite Doors<\/a> coming to a website near you soon.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s all in the name – or is it? Which reminds me of a story from a trip to Romania when offered TFC rather than KFC \u2013 not Kentucky Fried but Tractor Flattened \u2013 tasted OK but KFC it was not. Branding of products is what makes them sell! Once you have an established name …<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"loftocean_post_primary_category":0,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":1460,"tinysalt_single_post_intro_label":"","tinysalt_single_post_intro_description":"","tinysalt_hide_post_featured_image":"","tinysalt_post_featured_media_position":"","tinysalt_single_site_header_source":"","tinysalt_single_custom_site_header":"0","tinysalt_single_custom_sticky_site_header":"0","tinysalt_single_custom_sticky_site_header_style":"sticky-scroll-up","tinysalt_single_site_footer_source":"","tinysalt_single_custom_site_footer":"0","footnotes":""},"categories":[1067,852],"tags":[1287,1288,875,855],"class_list":["post-6184","post","type-post","status-publish","format-standard","hentry","category-solidor-composite-doors-2","category-timber-composite-doors-news","tag-fakes","tag-kfc","tag-solidor","tag-timber-composite-doors"],"aioseo_notices":[],"modified_by":null,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/posts\/6184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/comments?post=6184"}],"version-history":[{"count":3,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/posts\/6184\/revisions"}],"predecessor-version":[{"id":7065,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/posts\/6184\/revisions\/7065"}],"wp:attachment":[{"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/media?parent=6184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/categories?post=6184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timbercompositedoors.com\/blog\/wp-json\/wp\/v2\/tags?post=6184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}